Hani Alabadi

Digital Marketer

Consultant

Entrepreneur

Hani Alabadi

Digital Marketer

Consultant

Entrepreneur

Resume
Experience
2022 - Present
Digital Marketing Consulant
San Deigo - CA
  • Take on ad-hoc digital marketing projects
  • Support the B2B business development project
  • Oversee Social media design/copywriting/channels, Hootsuite, blogs, email (Mailchimp), Squarespace website, Hubspot lead management, and Asana project management
2020 - 2021
Digital Marketing Consultant
True Food Living - Petaluma - CA

· Introduced a holistic paid acquisition strategy, leading to an ROI of 44% for every dollar spent.
· Overhauled the website and Implemented rigorous A/B testing and optimization to improve lead generation by 70%.

2017 - 2020
Digital marketing consultant
Insiders tourism - Dubai, United Arab Emirates

Key Achievements:

  • Partnered to promote Jordan & UAE as a combined package.
  • Assisted & managed to improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
  • Managed both on-page SEO and off-page SEO for the company.
  • Stayed up-to-date with the latest trends and changes with SEO and major search engines.
  • Assisted members of the sales team on calls with prospects when appropriate to provide deeper dives into the combined tour packages.
2008 - Present
Founder
Travel Jordan Agency - Amman, Jordan

Key Achievements:

  • Established an online travel agency by utilizing my extensive knowledge of eCommerce, website development, digital marketing. Paved the way for creating a lucrative business from ground zero to a 6-figure gross income.
  • Built a strategic roadmap for the company that grew to form alliances with key market partners in regions such as Dubai.
  • Created a strategy to optimize key conversion points and paths across channels and marketing types including Google Ads, Google Analytics, Facebook Business Manager, SEO, email, blog, events, landing pages, website calls-to-action (CTAs), lead-generating forms, and A/B test when possible. Continually measure the performance of these conversion assets.
  • Prepared for events, exhibitions, and trade shows (e.g. Arabian Travel Market, the world’s largest annual travel event).
Education
2020
Advertising Certified Professional
Microsoft
2020
Certified Google Analytics Individual Qualification
Google Digital Academy
2020
Google Ads Search Certified
Google Digital Academy
2020
Google Ads Display Certified
Google Digital academy
2020
Google Tag Manager Fundamentals Certified
Google Digital academy
2020
Google Analytics for Power Users
Google Digital academy
2020
Introduction to Data Studio
Google Digital academy
2020
Fundamentals of Digital Marketing
Google Digital Garage, ID: 463 MZ9 P6W
2021
Mailchimp Foundation
Mailchimp
2020
Twitter Flight School Video Badge
Twitter
2020
Digital Marketing Strategy
Skye Learning
2020
Content Marketing Certified
HubSpot Academy
2020
Inbound Marketing Certified
HubSpot Academy
2020
Email Marketing Certified
HubSpot Academy
2020
SEO Fundamentals Certified
SEMRUSH Academy
2020
Marketing You
The American Society of Travel Advisor
2008
E-Marketing Course
eMarketing Association eMA Institute
2008
Micro MBA/Soft Skills Courses
Change Zone
2008
Search Engine Optimization (SEO) Course
Lynda Institute
2002
120 Hour Information Technology
Al Quds College
1999 - 2002
Information Technology
Ss. Cyril and Methodius University

*Completed the first 2 years – due to the Kosovo war.

Languages
  • English
  • Macedonian
  • Arabic
  • Spanish